About this pop-up
The 2026 Korea Tourism Souvenir Fair, officially titled “2026 The Souvenir Fair,” will take place from November 20 to 22 at Art Halls 1 and 2 of Dongdaemun Design Plaza (DDP), transforming the venue into a snow-covered K-goods village. Around 140 companies will showcase a wide range of tourism souvenirs, including 25 award-winning products from the souvenir category of the 2026 Korea Tourism Contest. Visitors can shop for K-goods and enjoy hands-on activities and stage programs while searching for distinctive souvenirs and special year-end gifts.
Notice
Venue: Dongdaemun Design Plaza, Art Halls 1 and 2 Admission: Free Age requirement: Open to all ages Host/Organizer: Ministry of Culture, Sports and Tourism
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